The best websites are customer-centric. They’re designed to provide the information visitors seek and to present it in an interesting, organized fashion. They let the customer see the real you, which then builds trust.
Here’s how many websites are developed. The decision-makers gather around the conference table and begin brainstorming.
Our website should include our mission statement so visitors know what guides us
The Old Traditional has captured the market in a very decpetive manner by virtually showcasing the company details.
But Now new era begins of transforming age where business are coming digitally to reach new heights.
Start with a clear navigation.
Start with a clear navigation.
Organize your pages into logically-named categories and use standard terms on your menu. Visitors don’t want to guess where to go. They don’t want to analyze what you mean. And they don’t have the patience to embark on a scavenger hunt for facts.
Use conversational English.
Despite what your high school English teacher may have thought, nobody wants to read text that sounds like a term paper. Yawn. Write copy as though you’re speaking directly to the visitor. Pretend you’re having a one-on-one conversation.
Use second person like “you” and “we.” A friendly, informal tone is better than stiff, corporate-speak. Contractions like “you’ll” and “we’re” are fine. Industry jargon that your visitors may not understand is not.
Apply SEO best practices.
The best website in the world is a waste if no one can find it. If Google ranks your website high through your use of optimized copy, you immediately get fabulous exposure to prospects searching for your product or service. FOR FREE. Search engine optimization done right (white hat techniques only) provides a huge return on investment.
Provide all the relevant information.
When people search the web, they’re seeking answers. If your site doesn’t provide the facts, the visitor will move on to the next one in the search results.Visitors don’t want spin. They expect honesty and transparency. They crave facts so they can make an educated decision. Place all your cards on the table and let visitors draw their own conclusions. Whenever possible, include statistics and relevant specifics that can help support your claims.
Make your home page a to-the-point summary.
Since your home page is the most common entrance to your website, it should describe how customers will benefit from your content, products, or services. If visitors can’t quickly figure out what’s in it for them, they’ll click that back button. Poof, gone! On your home page, include links to two to four inner pages that visitors commonly seek. They can be to your About Us or FAQ pages or link to the page for your top-selling product. Those links will help draw in visitors and engage their interest.
Use pictures to help tell your story.
If you have professional photos of your products or your people, by all means use them. Visitors want to see what they’re buying and who they’re buying it from. According to 10 Simple Rules of Visual Storytelling, “stories in text bore, stories told visually engage — and sell.
Make it easy for visitors to contact you.
Put your contact information in multiple places and possibly your footer on every page so it’s easy to find. It should always be just one click away. Don’t make visitors work hard to reach you. They might not bother, and you’ll lose them.