Today, small businesses that blog get 126% more lead growth than those without a blog. That’s because blogs are a great way add value for your leads and customers through educational and engaging content that addresses their greatest needs and challenges.
There are a couple of things that set a blog apart from a traditional website. The first is that blogs are updated on a consistent basis. Whether a brand updates their blog daily, weekly, or monthly, they will be putting new content up on the blog on a regular basis for readers to engage with. With a traditional site, you may still find yourself updating content from time to time, but, for the most part, the content remains the same for longer periods of time.
Why Every Business Needs to Blog:
• Build Strong Customer relationship.
• Drive traffic to your website.
• Increase your search visibility.
• Position your brand as an expert.